"'Have a few magnesium-salted almonds!' said the man who, if the Savage were to advance, would be the first to be attacked. He held out a packet. 'They're really very good you know,' he added, with a rather nervous smile of propitiation. 'And the magnesium salts will help to keep you young'" (Huxely 316).
The citizens, no matter what happens the first thing that always comes to mind is consumerism. Even when in danger these people only know consumerism. This makes their lives seem less meaningful to the people that know more than just consumerism, because those people know there is more to life than just objects. Contrary, to this belief to have consumerism be the first thing that comes to mind can prove useful if you are in dire need of anything. For example, if a person needed a way to calm down as fast as possible them soma would be there for them, so there is a good use for the ways of consumer culture.
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