"'Are you quite sure that the Edmund in that pneumatic chair hasn't been just as heavily punished as the Edmund who's wounded and bleeding to death? The gods are just. Haven't they used his pleasant vices as an instrument to degrade him?'" (Huxely 290).
In the Brave New World, the consumer culture is being compared to a man being wounded and bleeding to death. This is because of how the citizens degrade themselves and punish themselves by always just being a consumer in their new society. The culture degrades them and they don't even know because if they were to be compared to someone in reality, they would have the mental maturity of a child. However, them being so ignorant may not be so degrading because by keeping most of society at this mental state they are able to keep a peace that is unattainable without regulating how the people indulge themselves. Furthermore, in this strategic way of accomplishing a control over the people they do not have to rely on force, and use a culture that solely relies on consumerism.
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