"'But, I say," he went on, 'you look glum! What you need is a gramme of soma'"(Huxely 60).
This is the first time the consumer culture actually has to do with a tangible object. While Bernard had looked glum Benito had decided to try to cheer him up with some soma, but in effect Bernard turned and left refusing the soma. You can tell in this quote that the hardships of life are very under minded here, and their solution to anything is drugs. Although, on the positive side of this issue the people have a socially acceptable way of coping without needing to worry and just keep living life to the fullest. Furthermore, this drug 'soma' has no side effects rather than things like alcohol or heroine or any drugs with side effects, so the use of the drug 'soma' is very efficient in keeping the people happy. To conclude, the use of 'soma' is very efficient in keeping social stability, and keeping any groups from being rebellious, but the use of this drug, 'soma', under mines the hardships of life and being able to get through tough times instead of just ignoring them.
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